In October 2022, Crocs came to us with a common request: to copy the sign-up units in their US account to their new Netherlands (NL) and France (FR) accounts. Currently, our clients need to create net new accounts if they want to market to customers in countries outside of the US. Strategic Design’s International pod often has to manually build net new 1:1 replicas of sign-up units in clients’ US accounts for their other accounts (UK, AU, FR, CA, etc).
Each country has different laws pertaining to SMS marketing (ie: the legal text needs to contain certain disclaimers, the header copy needs to contain “when you sign up for texts,” the dismiss button styling needs to be the same as the CTA button styling, and so on), so we also take those into account.
What made this request slightly uncommon is that they requested five sets of sign-up units (one mobile fullscreen and one desktop fullscreen per set) in Dutch and French. The client provided translations, but what you need to know is that short phrases like “GET 15% OFF” become much longer in French (“PROFITEZ DE 15 % DE RÉDUCTION”) and Dutch (“KRIJG 15% KORTING”).
English: Sign up for 15% Off your next pair of Crocs sandals!
French: Inscrivez-vous pour profiter de 15 % de réduction sur votre prochaine paire de sandales Crocs !
Dutch: Meld je aan en krijg 15% korting op je volgende paar Crocs sandalen!
Needless to say, building these units required me to adjust the text size to fit the longer copy.
I filled out this request systematically by building each set in both NL and FR and updating the CSM before moving on to the next set.
Hi @Grace Yuan, here are the Jibbitz units!
324206: FR - Jibbitz Signup - Mobile Fullscreen (SMS)
324211: FR - Jibbitz Signup - Desktop Fullscreen (SMS)
324206: FR - Jibbitz Signup - Mobile Fullscreen (SMS)
324211: FR - Jibbitz Signup - Desktop Fullscreen (SMS)
Before closing the request, I triple-checked my work and wrote a thorough comment to the CSM (ie: any changes I’d made to the UK, NL, and FR units to maintain Attentive’s best practices for compliance). The CSM commented:
@Miles Lee - Literally speechless at how efficient & organized you were! Thank you for being SO communicative and so detail-oriented and thorough with your explanations. Not to mention they all look amazing (despite how annoying it must’ve been with the translations). You are amazing, thank you so so much!!!!!
Customer service is central to what the Strategic Design offers. In a remote-first environment, clear written communication is paramount to working with CSMs, and by extension, our clients. My meticulous work for Crocs exemplifies my competence in that area.
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